In Unit 1, we measure the variations in the perception of colors, with a zoom on:

• the Derval Color Test
• the Fashion case
• the Gaming case

By the end of Unit 1, participants will have the knowledge to:

1. Understand color vision
2. Predict color preferences
3. Define appealing brand codes

Keywords: Derval Color Test, cones, rods, Zara, Uniqlo, Assassin's Creed, Just Dance, brand codes, color, contrast

You can refer to the video transcript in the additional materials section