In Unit 1, we measure the variations in the perception of colors, with a zoom on:

  • the Derval Color Test
  • the Fashion case
  • the Gaming case

By the end of Unit 1, participants will have the knowledge to:

  1. Understand color vision
  2. Predict color preferences
  3. Define appealing brand codes

Keywords: Derval Color Test, cones, rods, Zara, Uniqlo, Assassin's Creed, Just Dance, brand codes, color, contrast

You can refer to the video transcript in the additional materials section